Socitic FAQ — 300 Answers on Reviews, Complaints, Trust Score & AI

Question 1

How does AI work on Socitic?

Accepted Answer

Socitic runs a multi-agent AI layer that handles review summarization, sentiment analysis, fake-review detection, Trust Score recalculation, complaint severity classification, AI-powered search, and natural language Q&A. The system uses a combination of GPT-4o, Gemini, the Perspective API, and self-hosted Llama models, orchestrated by n8n, OpenClaw, and the Hermes Agent.

Question 2

What is an AI summary on a business or product page?

Accepted Answer

Each business and product profile carries an AI-generated summary at the top that condenses dozens or thousands of reviews into one short paragraph — what people love, what they complain about, and what's improving or getting worse. Summaries are regenerated every four hours so they always reflect recent feedback.

Question 3

How accurate is Socitic's AI?

Accepted Answer

AI accuracy is benchmarked publicly each quarter. The current rates: 96% precision on fake review detection, 92% accuracy on sentiment classification, and 89% accuracy on complaint severity tagging compared to a human-labeled gold set. When the model is uncertain, the platform discloses that uncertainty rather than overstating confidence.

Question 4

What AI models does Socitic use?

Accepted Answer

Socitic uses GPT-4o for complex generation tasks (summaries, Q&A, deep research), Gemini for multimodal analysis of images and screenshots in reviews, the Perspective API for toxicity scoring, and self-hosted Llama for high-volume embedding and classification at low latency. Model selection is dynamic — the best model for each task is selected per request.

Question 5

Can the AI be wrong?

Accepted Answer

Yes — like any AI, Socitic's models can be wrong, biased by training data, or misled by adversarial content. That's why every AI-generated output (summary, classification, score adjustment) is open to user feedback through the Report AI Output button. Confirmed errors trigger an immediate regeneration and feed back into the model's evaluation set.

Question 6

How is sentiment analyzed on Socitic?

Accepted Answer

Each review is processed by an aspect-based sentiment model that tags the overall tone (positive, negative, neutral, mixed) and extracts sentiment scores for specific dimensions — service, quality, price, delivery, support. These per-aspect scores feed into the AI summary and let users filter reviews by what matters most to them.

Question 7

What is an AI Insight card?

Accepted Answer

AI Insight cards appear on business and search pages to surface non-obvious patterns — for example, "Customers in Lahore complain about delivery delays 3x more than in Karachi" or "Sentiment for this product dropped 18% in the last 30 days." Insights are generated automatically when the AI detects a statistically significant signal.

Question 8

Can I disable AI features?

Accepted Answer

You can hide AI summaries from any page using Settings → AI Preferences → Hide AI Output, and you can opt your own reviews out of being used in AI summaries (though they remain publicly visible). You cannot disable AI moderation or fake-review detection, since those run on every submission to protect the platform's integrity.

Question 9

How does Socitic's AI detect fake reviews?

Accepted Answer

Detection runs ten signals in parallel: text embedding similarity to known review-farm corpora, IP and device clustering, account age and review-velocity anomalies, language pattern matching, image reverse-search, sentiment-rating mismatch, behavioral entropy, copy-paste detection across businesses, network analysis of co-reviewers, and verified-purchase cross-reference.

Question 10

What is Deep Research mode in search?

Accepted Answer

Deep Research is a multi-step AI search mode where the assistant breaks your query into sub-questions, gathers sources from across Socitic's review and complaint corpus, cross-references with public web data, and returns a long-form, cited answer. It's slower than Standard search — typically 30–60 seconds — but produces the most comprehensive output.

Question 11

How does AI flag problems on businesses?

Accepted Answer

When the AI detects a sharp negative shift — a sudden spike in complaints, sentiment collapse, or a cluster of safety-related reviews — it raises an AI Alert on the business profile and notifies followers. Alerts are reviewed by a human moderator within 24 hours; false alerts are retracted with a public note explaining why.

Question 12

Is Socitic's AI biased?

Accepted Answer

All AI systems carry some bias from training data. Socitic publishes a quarterly bias audit that measures disparities across language, region, business category, and sentiment scoring. Identified biases trigger model retraining or rule overrides. You can also report a specific output as biased through the public feedback button on any AI-generated card.

Question 13

Can I challenge an AI summary?

Accepted Answer

Yes. If you believe an AI summary is inaccurate, misleading, or unfair, use the Challenge Summary button on any AI-generated card. The challenge is reviewed by a human moderator, who can regenerate the summary, add a clarifying note, or escalate to the editorial team. All challenges and their outcomes are logged publicly in the transparency report.

Question 14

What is AI auto-categorization?

Accepted Answer

Auto-categorization is the AI feature that classifies every incoming review, complaint, post, or question into the right category and sub-topic. This is what powers the topic filters on review pages — Service / Quality / Price / Delivery / Support — and lets you see what matters to you without reading hundreds of items.

Question 15

How does AI search work on Socitic?

Accepted Answer

Universal Search runs a hybrid retrieval pipeline: lexical keyword matching (MeiliSearch) for precision, vector embedding search (PostgreSQL pgvector) for semantic understanding, and an LLM reranker that puts the most relevant results on top. AI Summary mode adds a synthesized answer above results, with inline citations to specific reviews and businesses.

Question 16

What analytics and insights does Socitic offer?

Accepted Answer

Socitic provides businesses with sentiment trends, complaint category breakdowns, competitor benchmarks, geographic heatmaps, demographic distribution, response-time metrics, conversion funnels, top keywords, and predictive forecasts. Analytics depth scales with the plan — free tier gets the basics, Verified Pro unlocks competitor and geographic insights, and Enterprise unlocks industry-wide anonymized data.

Question 17

Are there competitor benchmarks?

Accepted Answer

Yes. Verified Pro and Enterprise plans include a competitor benchmark view showing your Trust Score, rating, review velocity, complaint resolution rate, and response time against the top five businesses in your category and region. Benchmarks use only public Socitic data and are refreshed every four hours alongside the Trust Score recalculation.

Question 18

Can I see sentiment trends over time?

Accepted Answer

Yes. The Sentiment Trends chart plots positive, neutral, and negative sentiment week-over-week across the last 12 months, broken down per aspect (service, quality, price, delivery, support). You can hover any data point to see which reviews drove the change, making it easy to correlate operational shifts with sentiment moves.

Question 19

What geographic insights are available?

Accepted Answer

Geographic insights show where your reviewers and complainants are located — city, region, country — visualized as a heatmap. You can spot regional issues quickly, for example a sudden cluster of delivery complaints from a single city, and adjust operations or staffing accordingly. Geographic data is aggregated to city level to protect individual privacy.

Question 20

Is there demographic data on reviewers?

Accepted Answer

Aggregate demographic insights — age range buckets, gender distribution, language — are available where users have opted in to sharing this data on their profile. The data is anonymized and shown only in aggregate (10+ users per bucket). Socitic never sells demographic data and never exposes individual user demographics to businesses.

Question 21

Can I export analytics data?

Accepted Answer

Yes. Verified Pro and Enterprise can export any analytics view as CSV, JSON, or PDF directly from the dashboard. Enterprise can also schedule recurring exports (daily, weekly, monthly) delivered by email or webhook to a BI tool or data warehouse. Exports preserve filter state so you can rebuild the same report later.

Question 22

Is the analytics data real-time?

Accepted Answer

Most analytics views refresh every 5 minutes for streaming metrics (impressions, profile visits, new reviews) and every 4 hours for aggregated metrics tied to the Trust Score recalculation cycle. Enterprise plans get sub-minute streaming dashboards and a real-time event webhook for review and complaint creation.

Question 23

Can I see historical trends?

Accepted Answer

Yes. Every analytics view supports historical lookback up to 36 months. You can compare any two periods side by side — for example, Q3 this year vs Q3 last year — and the system automatically flags statistically significant deltas. Historical data is retained indefinitely for verified business accounts.

Question 24

Can I build custom reports?

Accepted Answer

Enterprise plans include the Report Builder — a drag-and-drop tool that lets you combine any analytics dimensions, apply filters, and save reports for repeated use. Reports can be embedded in your own dashboards via signed URLs or pulled programmatically through the API. Verified Pro is limited to the pre-built report library.

Question 25

Is there an API for analytics?

Accepted Answer

Yes. The Analytics API exposes every metric available in the dashboard with JSON endpoints, paginated history, and webhook events for real-time updates. Verified Pro gets 10,000 requests/month at rate-limited speeds; Enterprise gets 1,000,000 requests/month with priority queues. Full reference is at /docs/api/analytics.

Question 26

Can I set alerts on metrics?

Accepted Answer

Yes. Alert rules can be configured for any metric — for example, notify me if Trust Score drops more than 3 points in 24 hours, or notify me if sentiment turns negative for any product. Alerts deliver by email, SMS, push, Slack, or webhook. Alerts include suggested next actions based on the trigger pattern.

Question 27

Does Socitic provide AI predictions?

Accepted Answer

Yes. The Forecast view uses time-series models to predict your Trust Score, review velocity, and complaint volume 30 / 60 / 90 days ahead based on current trends and seasonality. Predictions come with confidence intervals so you can plan for ranges rather than single points. Forecasts are available on Enterprise plans.

Question 28

Can I track conversions with Socitic?

Accepted Answer

Yes. You can install the Socitic conversion pixel on your website or app to attribute conversions back to profile visits and review reads — for example, how many people who read a 5-star review actually checked out. The pixel is privacy-preserving and respects user opt-out for tracking.

Question 29

What engagement metrics are available?

Accepted Answer

Engagement metrics include profile views, photo opens, review reads, complaint reads, response click-through, follow rate, save rate, share rate, and time-on-profile. These feed into the engagement signal in the Trust Score formula (5% weight) and help businesses understand how visitors actually interact with their profile.

Question 30

What is share of voice on Socitic?

Accepted Answer

Share of voice measures what percentage of total category mentions on Socitic belong to your business versus competitors over a given time period. It accounts for reviews, complaints, posts, and Q&A mentions. A rising share of voice often signals improving brand recall, while a dropping one is a leading indicator of category share loss.

Question 31

How do I access the Business Dashboard?

Accepted Answer

Sign in to Socitic, click your profile avatar in the top right, and choose Business Dashboard. If you manage multiple businesses, you can switch between them from the dashboard selector. First-time access requires you to claim and verify the business — verification typically completes within 24 hours.

Question 32

What does the Business Dashboard include?

Accepted Answer

The dashboard includes: live Trust Score, unread reviews and complaints, SLA timers, analytics on impressions and conversions, sentiment trends, top keywords, complaint category breakdown, competitor benchmarks, team-member activity logs, profile editor, photo manager, and integrations panel.

Question 33

How do I manage reviews in the dashboard?

Accepted Answer

The Reviews tab shows all your reviews with filters by star rating, sentiment, time period, response status, and verified-purchase flag. You can respond, flag, archive, mark as VIP for follow-up, or assign to a team member. Bulk actions are available for archiving and bulk-replying to specific star tiers.

Question 34

What is the complaint inbox?

Accepted Answer

The Complaint Inbox is your dedicated workflow for handling complaints — each case shows the SLA countdown, severity, co-sign count, attached evidence, and status. You can respond publicly, assign to a team member, request more information from the filer, mark resolved, or escalate. The inbox is built for response speed.

Question 35

What analytics view is available?

Accepted Answer

The Analytics tab shows impressions over time, profile visits, follow rate, review velocity, sentiment trends, complaint resolution rate, average response time, top keywords in your reviews, geographic distribution of customers, and a competitor benchmark against the top five businesses in your category and region.

Question 36

How do I configure notification settings?

Accepted Answer

From Dashboard → Settings → Notifications, choose channel (email, SMS, push, webhook) and event type (new review, new complaint, response received, SLA warning, badge change). You can also configure quiet hours and route different event types to different team members so the right person gets the right alert.

Question 37

Can I grant team members access to the dashboard?

Accepted Answer

Yes. Verified businesses can invite unlimited team members with role-based permissions: Owner (full control), Manager (replies, content, analytics), Support (replies only), Viewer (analytics only). Every action is logged, so you can see exactly who replied to which review or complaint at any time.

Question 38

What roles are available for team members?

Accepted Answer

The four built-in roles are Owner, Manager, Support, and Viewer. Enterprise customers can create custom roles with granular permissions — for example, Reviewer-only (can respond to reviews but not complaints) or Branch-Manager (full access to one branch only). Permission changes take effect immediately.

Question 39

How do I manage multiple branches?

Accepted Answer

Add branches from Dashboard → Branches → Add Branch. Each branch is a sub-profile with its own address, hours, photos, team, and reviews. The dashboard shows aggregated metrics for the parent business and per-branch drilldowns. You can assign team members to specific branches only — useful for franchise models.

Question 40

Are there bulk actions in the dashboard?

Accepted Answer

Yes. Reviews and complaints support bulk select and bulk actions: archive, flag, assign to team member, mark as read, export. Bulk replies are intentionally limited to short acknowledgments — full personalized responses are required for negative reviews, since template-stuffing hurts Trust Score and frustrates real reviewers.

Question 41

Can I export reports?

Accepted Answer

Yes. Verified Pro and Enterprise customers can export reports in CSV, JSON, or PDF format from any analytics view. Reports can be scheduled to email automatically (daily, weekly, monthly) and Enterprise can configure custom webhook delivery to a BI tool or data warehouse for real-time pipelines.

Question 42

Can I customize dashboard widgets?

Accepted Answer

Yes. The dashboard supports drag-and-drop layout customization — pin the metrics you care about most to the top, hide irrelevant widgets, save layouts per-team-member. Enterprise customers can also create custom widgets by pulling data from the API and embedding it directly in the dashboard view.

Question 43

Is the dashboard available on mobile?

Accepted Answer

Yes. The Business Dashboard is fully responsive and works on any mobile browser. Dedicated iOS and Android apps for the Business Dashboard are on the roadmap, with push notifications for new reviews, new complaints, and SLA warnings so you can respond from anywhere.

Question 44

What customization options are available?

Accepted Answer

Verified Pro: custom logo, banner, brand colors, custom call-to-action, custom welcome message for visitors. Enterprise: full white-label (your logo, your domain on embed widgets, your colors on customer notification emails), custom dashboard themes, and removable Socitic branding on outbound emails.

Question 45

Does Socitic integrate with CRM systems?

Accepted Answer

Yes. Native integrations exist for Salesforce, HubSpot, Zendesk, Freshdesk, Intercom, Slack, Microsoft Teams, and Google Sheets. Enterprise can also use the webhook system or full REST API to integrate with any internal CRM, marketing tool, or BI platform. Integration help is included free with the Enterprise plan.

Question 46

How do I claim my business on Socitic?

Accepted Answer

Search for your business on Socitic and click Claim This Business. You'll be asked to verify ownership via a method we can match against — corporate email domain, registered phone number, government registration document, or a one-time postcard to the registered address. Most claims are approved within 24 hours.

Question 47

What is business verification?

Accepted Answer

Business verification is Socitic's process of confirming that a business is real, operating, and managed by the person claiming it. Verified businesses display a cyan checkmark, rank higher in search, and unlock the full dashboard. Verification is free for the base tier and reviews at least one official document, one phone number, and one address.

Question 48

How do I edit my business profile?

Accepted Answer

Once your business is claimed, the Business Dashboard gives you full control over your profile — logo, banner, description, categories, hours, contact details, photos, services, and team members. Major edits (such as changing the business name or registered address) go through a quick verification step to prevent profile hijacking.

Question 49

Can I have multiple branches under one business?

Accepted Answer

Yes. Verified businesses can add multiple branches under a single parent profile, each with its own address, hours, photos, manager, and reviews. The parent profile aggregates Trust Score across all branches, while each branch displays its own complaint and review history for honest local comparison.

Question 50

What badges can a business earn on Socitic?

Accepted Answer

Common badges include Verified (ownership confirmed), Top Rated (4.5+ stars over 12 months), Fast Responder (SLA met 95%+), Trusted Resolver (90%+ complaints resolved), Community Favorite (high follower engagement), and Authentic Reviews (high authenticity signal score). Badges are awarded automatically and reviewed every quarter.

Question 51

How do I add photos to my business profile?

Accepted Answer

From the Business Dashboard, go to Media and upload photos for your storefront, interior, products, team, or events. You can upload up to 50 photos per branch on the free tier. Photos are automatically optimized for fast loading, and you can pin your three favorites to appear in search results.

Question 52

How do I respond to a review as a business?

Accepted Answer

Verified businesses can reply to any review from the Business Dashboard. Replies are public, threaded under the original review, and timestamped. Best practice: respond to every review within 48 hours, thank reviewers for positive feedback, and address negative reviews with concrete, action-oriented language. Public responses materially improve Trust Score.

Question 53

What information is required for a business profile?

Accepted Answer

Required fields are business name, primary category, city, and at least one contact method (phone, email, or website). Recommended fields — which substantially improve search ranking and Trust Score — include business hours, registration number, founding year, full address, payment methods accepted, and at least five photos.

Question 54

Is business verification free?

Accepted Answer

Yes — basic verification is free for every business on Socitic. There is no paid fast-track that lets you skip verification rules, and verification cannot be purchased. The optional Verified Pro subscription unlocks dashboard analytics and faster human support but does not change the verification process itself.

Question 55

How long does business verification take?

Accepted Answer

Email-domain verification is usually instant. Phone verification takes a few minutes. Document and postcard verification typically take 1–5 business days. Once verified, the badge appears immediately and your dashboard unlocks fully. You can use the basic features (profile editing, review responses) while verification is in progress.

Question 56

Can I delete my business profile?

Accepted Answer

You can request profile deletion from the Business Dashboard under Settings → Close Business. Note that Socitic keeps a public stub page indicating the business is closed, along with its historical reviews and complaints, because consumers searching for that business deserve accurate historical information. Active fraud cases prevent deletion until resolved.

Question 57

What is the Business Dashboard?

Accepted Answer

The Business Dashboard is the control panel for any verified business. It shows your live Trust Score, unread reviews and complaints, SLA timers, analytics on impressions and conversions, sentiment trends, top keywords, complaint categories, competitor benchmarks, and team-member activity logs.

Question 58

How do I add categories to my business?

Accepted Answer

Each business can have one primary category and up to three secondary categories. Categories are critical for search ranking — adding the right ones increases your discoverability for relevant queries. Socitic suggests categories based on your business description and recent reviews, but you can override the suggestions any time.

Question 59

Can I add team members to my business page?

Accepted Answer

Yes. Verified businesses can invite unlimited team members from the dashboard with role-based permissions: Owner (full control), Manager (replies, content, analytics), Support (replies only), and Viewer (analytics only). Each action is logged so you can see exactly who responded to which review or complaint.

Question 60

How do I update my business hours?

Accepted Answer

From the Business Dashboard, click Hours & Availability to set regular hours, holiday hours, temporary closures, and seasonal schedules. Updates publish immediately and feed into Socitic search results so users searching nearby see your current status. You can also enable an auto-message during closed hours to let visitors know when you'll be open.

Question 61

How do I ask a question on Socitic Community?

Accepted Answer

Go to Community → Ask a Question or click Ask on any business or product page to attach the question to that entity. Write a clear title, add context in the body, tag it with relevant categories, and submit. Most questions receive a useful answer from the community within a few hours.

Question 62

Who answers questions on Socitic?

Accepted Answer

Three groups answer: (1) the community — any user can answer and earn reputation, (2) verified professionals and brands — answers tagged with their verified role appear higher, and (3) the AI assistant — which gives an instant draft answer citing existing reviews and posts that can be voted up or down.

Question 63

How does the Best Answer mechanism work?

Accepted Answer

The user who asked the question can mark one answer as the Best Answer; the community also upvotes useful answers, and the highest-voted answer rises automatically. Best Answers earn the answerer reputation points and a Best Answer badge. Outdated Best Answers can be unmarked if newer, more accurate answers appear.

Question 64

What are the Community Guidelines?

Accepted Answer

The full Community Guidelines are published at /guidelines. Core rules: be honest, no spam or promotion, no personal attacks, cite sources where possible, respect privacy, no medical or legal advice presented as professional opinion unless you're a verified professional, and report rather than retaliate against bad behavior.

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